A Much Needed Catch Up
Hi, for those of you that don't know me, my name is Mia, and I'm the owner and designer of Born Native.
I started Born Native about five years ago to create classic, sustainable pieces and to educate as many babes as I could on the environmental impact and bad ethics tied to the fast fashion industry.
A lot has happened since. I moved to NYC for two years and experimented with deadstock fabrics and extravagant designs, which was a personal dream while living in the "Big Apple". Towards the end of last year, I felt lost in my brand. Everything was happening too fast, and I sort of lost touch. I admit I was more success-driven than cause hungry.
I've recently moved to LA and feel more at home than ever. I was still extremely overwhelmed by the fast pace needs of the Born Native that was born in NYC. For reference, it's mainly me and a few others helping to run Born Native, and quite frankly, with the move across the country and growing demand, it was all getting too much.
I needed to take a step back and slow things down - really ask myself what I wanted out of Born Native - to move forward.
The same question kept coming back to me, "am I doing everything I can do to make a brand that is actually in some way helping to combat fast fashion?" For the past three months, I've been obsessing over the authenticity of my label; how I could restructure and rebrand to achieve my vision. I have decided to trace Born Native back to her original roots - the reason for starting a sustainable and ethical clothing brand - to educate and create awareness around the evil that is fast fashion.
Going forward, Born Native will be shifting away from corporate-manifested trends towards classic, sustainable pieces that will be a staple in your closet for years to come. I want to design an environmentally conscious, classic wardrobe for all the classic moments of your life.
Also, I intend to be more transparent going forward by inviting you into my life. While I naturally tend to shy away from the spotlight, I want you to understand the person that is behind Born Native.
Lastly, thank you for your continued support! I hope you enjoy and understand the brand shift. If not, that's ok too. Happy 2020! Sending you all the love, light, and laughter life brings in the new year!